Formula’s and systems work. The biggest secret in the world is that they all work, just to varying degrees based on your effort. The simple fact of the matter is that Effort X Skill brings Success. The reason the 10x system works is because most people just apply 10x the effort and by massive repetition also become more efficient and up their skill level. It takes approximately 10,000 hours of practice to become a true master of just about any skill. So if you work harder you’ll reach that milestone faster. The secret to this book however is the simple sales skill hack. Use this method and your SKILL will rise dramatically and quickly.
52 Weeks of Book Reviews. Week # 15 – Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
There are a ton of great sales nuggets in this book, (particularly about sales psychology which is a favorite topic of mine), but the backbone of the book revolves around Oren’s simple 6 step method which he calls STRONG.
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
He dives into each category with enough detail to convey the meaning with ample example’s and I’m sure he could have written more about each step. It’s the attention to detail that I’ve found is the hallmark of great success in any category. There are levels of detail, and then there LEVELS OF DETAIL and Oren has certainly raised the bar. The interesting thing is that the book is a great balance, it dives in deep but then pulls you back before you get bogged down in the minutia.
If you can imagine yourself using the STRONG system in your own line of work you’ll get the most use out of this book. You’ve got to take this information and apply it right away, even if it’s not quite perfect I’d run with it. I’d take a full blown sincere failure over a halfhearted success story any day of the week. Use this system sincerely and with full commitment and you’ll win the deal more often than not.