52 Weeks of Book Reviews. Week # 16 – How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban

This wasn’t originally conceived as a book. This is a collection of blog posts from Mark over several years, however the editors did a decent job of putting all of thisMarkCuban together in a cohesive manner with some logical flow to it. Mark has a ton of inspirational stories to tell and I get the feeling that sometimes he just lets it all flow out in a manner that’s like content overload and someone had to come along and clean up the mess. I’m thankful to whoever that person was because there are some great items in this gem that I might not have gotten to without some editing.

 

52 Weeks of Book Reviews. Week # 16 – How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban

 

There is something very appealing about the combination of Swagger and Humility that Mark has. He is utterly confident in his choices, rules and opinions while at the same time acknowledging that he doesn’t know it all and still to this day makes massive mistakes. I’m not exactly sure how he pulls this off, but he is a common everyday sort of guy. He sits in the $2 seats a couple of times a year to see the NBA team that he freaking owns. He’s on T.V. and openly talks about having a personal assistant but still seems like a guy you’d like to grab a burger and a beer with. With that kind of appeal it’s easy to absorb his advice and put it to work for yourself.

The sub-title of the book says it all for me. If he can do it, I can do it and you can do it too. There is no cap on potential here and there is no rule that says you can’t accomplish what he did and more. He openly admits his faults, he says that he’s been too trusting and has been taken advantage of. He admits that he has been quick to jump into things and that he wasn’t the organized one in his business or life. He freely admits to partying too much and to having the wrong priorities early in life. He admits all of these things and yet he’s still where he is today, which is probably leading a more interesting life than you or I.

His stories of trials and tribulations are interesting and it’s nice to get some background on the guy, but the best parts are the last chapters. The  Cuban Rules for Startups and the Cuban Mantras for Success. It’s entirely possible that listening to his entire background and gaining his perspective on business and life lead up to easiest takeaways of the book and made them more palatable because we got through 70 pages of getting to know him. If the book had started with these 2 chapters I don’t think that they would have had the same impact on me. The rules and Mantras aren’t earth shattering, they are in fact quite simple and I think he likes it that way. Like all rules and mantras I think that these could be applied in many different ways to many different scenarios. We all have rules and mantras, we just don’t stick to them consistently or on purpose. I’m convinced that consistency and a strong will will provide success. These 24 items that Mark has come up with along with his force of willpower are just a guide to success. Steal Mark’s Rules and Mantras, make them your own. If you consistently and methodically stick to these rules you’ll be successful. If you use these rules or any rules only part of the time it’s like starting your success journey over every time you switch from one set of rules to another. Stop hitting “Reset” on your life, put some thought into your actions and commit to those actions. You can do it! Mark did. Buy his book, take some notes and make a commitment to yourself and your future.

52 Weeks of Book Reviews. Week # 15 – Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Formula’s and systems work. The biggest secret in the world is that they all work, just to varying degrees based on your effort. The simple fact of the matter is that EffoPitchAnythingrt X Skill brings Success. The reason the 10x system works is because most people just apply 10x the effort and by massive repetition also become more efficient and up their skill level. It takes approximately 10,000 hours of practice to become a true master of just about any skill. So if you work harder you’ll reach that milestone faster. The secret to this book however is the simple sales skill hack. Use this method and your SKILL will rise dramatically and quickly.

 

52 Weeks of Book Reviews. Week # 15 – Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

 

There are a ton of great sales nuggets in this book, (particularly about sales psychology which is a favorite topic of mine), but the backbone of the book revolves around Oren’s simple 6 step method which he calls STRONG.

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

He dives into each category with enough detail to convey the meaning with ample example’s and I’m sure he could have written more about each step. It’s the attention to detail that I’ve found is the hallmark of great success in any category. There are levels of detail, and then there LEVELS OF DETAIL and Oren has certainly raised the bar. The interesting thing is that the book is a great balance, it dives in deep but then pulls you back before you get bogged down in the minutia.

If you can imagine yourself using the STRONG system in your own line of work you’ll get the most use out of this book. You’ve got to take this information and apply it right away, even if it’s not quite perfect I’d run with it. I’d take a full blown sincere failure over a halfhearted success story any day of the week. Use this system sincerely and with full commitment and you’ll win the deal more often than not.

52 Weeks of Book Reviews. Week # 14 – Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

I’m traveling this week, which gives me lots of down time to read and or listen to my Audio Books. Gitomer has long been one of my favorite Sales Inspirations. HLittleRedBooke’s energetic, direct and his tips are quick hitting with meaning. He always leaves you with very specific takeaways and has a great mindset. I don’t think this book reads particularly well cover to cover, but I did it anyway.

 

52 Weeks of Book Reviews. Week # 14 – Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

 

 

First, if you haven’t read Gitomer you need to go check it out right now. Every sales professional on the planet should know Jeffrey Gitomer’s stuff. He puts out an amazing amount of content and I’ve thought about his Certified program which gives guidance on all of it and allows you to teach his material to others. There is a mountain of material to get through.

Somehow each individual piece that Gitomer does seems like it’s in little bite sized pieces. This book doesn’t look intimidating and so it’s easy for someone to pick it up and flip to any particular page and read a cartoon and some bright bold font to pick up a hint. You can actually use that hint that same day, these aren’t complicated work tracks to remember or odd studies on facial expressions to get some insight. Gitomer teaches mindset and closing techniques, and he keeps it simple.

I had probably read 60% of the book via the flip to any page and pull out a tip method, but reading it cover to cover gave me more of a sense for how he teaches and his thought pattern. Sales is all about the inspiration, perspiration and preparation not necessarily in that order and reading the Little Red Book should be in any Sales 101 curriculum. It’s entertaining, helpful and whether you are on day 2 or day 10,002 of your career you can find something helpful in this book.

52 Weeks of Book Reviews. Week # 13 – Pitch Perfect – How to Say It Right the First Time, Every Time by Bill McGowan

Funny story, a buddy of mine recommended this book but he actually recommended the wrong book. He meant to recommend Pitch Anything by Oren Klaff, instead I sPitch Perfecttumbled onto this gem. I’m not mad at him, I’ve got 39 more book to go this year and I’m only reporting on the business focused books here. I actually do read more fiction than non and I’m probably averaging 2 books a week this year. I just finished the Novelization of the newest Star Wars movie and I’m on book 10 of the Wheel of Time fantasy series. My friends ask how I find the time to read, but I’m actually shocked at how easy it was to create and maintain the habit of carving out time to read. First I listen to at least half of the books on Audible @ 125% or 150% speed depending on the narration. I find that the faster speed doesn’t degrade the information and in fact I find that I have to pay more attention to the narrator so I retain more of the knowledge. I also learned to speed back in college. I don’t speed read Fiction, I like to slow down and enjoy those books, but i definitely speed read business books, speaking of books, let’s talk about this one.

 

52 Weeks of Book Reviews. Week # 13 – How to Say It Right the First Time, Every Time by Mike Weinberg by Bill McGowan

 

This isn’t a sales book, it’s a communication book, which if you think about it is pretty much about sales. The author is well established and the entire book seems to be an ad for his consulting services, I’m not actually mad at him about that. I appreciate his balance of knowledge, but not too much that we don’t need some professional assistance. The knowledge given in the book is pretty basic, I think it’s designed to take us from blissful ignorance about our communication styles to a place where we are aware of what we don’t know. It’s like communication 101 for real world applications.

Bill McGowan drops a few names here and there of clients and I’m fairly impressed. The art of communication has changed in the last 2-3 decades but I’m not sure that is because the tried and true methods were false, I think the topics we speak about and the world we live in has changed. I speed read books and want people to talk as fast as my audible account. The mind still picks up on the nuances and gets the gist of what you are saying, if it’s vital information say so.

I had a college professor who had a belt buckle that said “Bull Shit” on it. We asked him why, and he said it’s the key to any great English paper. Start with a ton of Bull Shit and refine it down until you’ve got what you want to say. In today’s world we want you to refine more and more and get to the essence faster. We read faster than we speak so when conducting complicated business transactions we either want to be left alone to read ourselves or we want a customer service agent to summarize everything quickly. I have no idea what the Apple Agreement says. No one does, I bet the guys that wrote it only summarize it as a party trick.  Did you ever try to send out a meaningful message via Twitter? Sometimes it takes me 5 minutes just to get my message down to 140 characters, but I’ve done it every single time. The point is, we could all be more specific in our communication, not just the words we choose, but the way we say it and the message we convey with out bodies.

This is a good book to open your eyes to that world. It’s not going to change your world, but it’ll open your eyes and make you aware.

52 Weeks of Book Reviews. Week # 12 – Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team by Mike Weinberg

Do not go quietly into that good night, do not silently accept anything that isn’t right. SalesManagementI promise that if you do have the items listed in this book, you wouldn’t be worse at your job.

 

52 Weeks of Book Reviews. Week # 12 – Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team by Mike Weinberg

 

I’m not sure if Mike Weinberg ever talks about silent acceptance in this book specifically but it is definitely a thread throughout the entire work. All it takes for a good sales team to turn into a disaster is for one good sales manager to silently accept something that shouldn’t be allowed. Most of us know what we should be doing, we just don’t do it all the time, we get by without being consistent or expecting more. If I’m right, you need this book to refresh on what you should be doing, and then take action. If I’m wrong and you have no idea what you are doing, then shame on the person that put you in that position but kudos’ to you for trying to research and find some help, you need this book yesterday.

One thing I really appreciate is Mike’s respect for the bottom line. His takeaways are strong. He gives very specific advice on how to structure sales meetings for teams or 1:1’s for example and I found myself pulling over on the road (I listened to this on Audible.com) and I hit the rewind button and took notes on his specific structure or requirements. I may listen to the book again in the future, there are several chapters that are great reminders for any manager once per year, but I’d recommend buying a hard copy of the book in order to takes notes in the margins. Every chapter has a very specific end game, I wouldn’t be surprised if the author didn’t have twice as much material and really parred down the subject material to the bare necessities. The book feels very refined, not a lot of what I’d consider to be fluff pieces. There were some solid examples and case studies which were entertaining and very illustrative of particular points. There is nothing self serving or distracting from the advice in the book, we know Mike’s a coach but he’s not pitching his service and trying to sell something with his fame. I think he genuinely cares about the condition of industry and the livelihood of every single road warrior, pavement pounder,  door knocker, call center agent and all of their customer’s. All of those Sales Professionals in the industry deserve to have a strong leader, mentor and coach to lead them to success.

If you are a leader, want to become a leader you should take a look at this book. It’s straight forward in it’s content and will give you cause to question where you want to go and make you put together a plan to get there.

 

 

52 Weeks of Book Reviews. Week # 11 – Think and Grow Rich: The Landmark Bestseller – Now Revised and Updated for the 21st Century by Napoleon Hill (Author), Arthur R. Pell (Contributor)

This is the grand-daddy of all the self-help, think positive, motivate and just do it books! It’s hard to imagine that this was originally written in 1937. ThinkandGrowRichI’ve read the updated version for he 21st century so the examples are a little more up to date, but the message is unchanged from almost 80 years ago and still entirely relevant.

52 Weeks of Book Reviews. Week # 11 – Think and Grow Rich: The Landmark Bestseller – Now Revised and Updated for the 21st Century by Napoleon Hill (Author), Arthur R. Pell (Contributor)
It’s a testament to the book that as soon as I finished it I had to research Napoleon Hill. As a salesman I appreciate anything that compels me to take action. I searched the website and I actually ordered the $350 complete set of Napoleon Hill’s “Your Right to be Rich” bundle set with 10 CD’s, 4 DVD’s and the hardcover book. Seriously, I just did it!
I’ve read “The Secret”, and I’ve watched Tony Robbins along with about 100 other great motivators on youtube talking about goal setting, leadership and mindset but I’ve never been really ALL-IN on their hype. This is something different. This is well laid out, methodical and less touchy-feely in a way that makes sense. The steps are laid out in logical order, there are specific actions to take and they all have sound reasons for taking them.
I don’t believe that the Law of Attraction, Positive Vibes, Mental Vibrations or Believe it to See it type stuff works via some unseen Jedi Force. I believe that if you feel a certain way your body gives hidden tells via your tone, posture, movements and possibly even smell and that all of those things are picked up on by our subconscious to help impact our first impression or to pick up on a mood. Have you ever just had a feeling about someone or or situation? Good or bad? I don’t believe that we send messages telepathically through the ether to one another, but that doesn’t mean that swagger can’t be weighed, measured and picked up on by others. Napoleon Hill does take some time to talk about the messages that your mind and body send out, and maybe he really believed that he could send ESP messages to other people, maybe he really could. The mind is a crazy and powerful thing.
I do know that his system will work.I do know that he tapped into something and he tried his best to explain it. I do know that my explanation is just as valid as his and that it doesn’t really matter because as long as the end result is the same we’ve both gotten messages out to the world based on confidence and discipline of the mind. You probably aren’t where you want to be in the world right now. Your career, relationships and passions probably aren’t all in harmony with each other working at peak efficiency right now. You probably want to create, grow and bond in ways you don’t know how to accomplish. There are life coach systems out there for everyone and I bet that they all work if you use them in a disciplined style. The problem is that 99% of us give up. Our New Years resolutions end after 5 days and we never finished reading that 1 book we started. We meant to do that thing, or make that call or to get up earlier and start that good habit. Most of us gave up before we even started, we just thought about not giving up and thought about how awesome that would be and how happy it would make us. Then we slept in for 30 more minutes because that extra sleep made us happier via instant gratification. We exerted control and talked back to ourselves. We thought that we could sleep in if we darn well want to… but then we felt bad about it later, but only for a minute, we’ve trained ourselves to skip over that pain. We probably did that 360 days last year so we’ve had a lot of practice.
Do something today that you wont feel bad about later.  It’s not too late.

52 Weeks of Book Reviews. Week # 10 – The Unfair Advantage: Sell with NLP! by Duane Lakin

The world of NLP is a little hazy. I’ve met people who swear by it, and others who write it off as wishful thinking. I believe that there is somethSellwithNLPing to the NLP method, although I’m not sold on the mass appeal and train-ability of this. It’s a tough topic to teach in a book. Let’s take a quick dive into this.

52 Weeks of Book Reviews. Week # 10 – The Unfair Advantage: Sell with NLP! by Duane Lakin

I was looking to read up on NLP in a professional setting. I had been given the recommendation to read “The Game”  by Neil Strauss which is a book about a pickup artist but his pick up scheme is dominated by the Neuro-Linguistic Programming (NLP). I can best describe it as part subliminal messaging, part hypnosis and part mentalism. I could see the parallels between really selling yourself in the dating scene to selling yourself and your products/services in a business setting, but I wanted to find a book that really made it simple and had practical demonstrations. I downloaded the audio version of this book after a quick online search of what was available.

I’ve read a lot of self-help and motivational books as well as a lot of sales skills and leadership books, I’m not 100% sure where this book should be categorized. It has some great sales skills advice that can be implemented in person with a lot of practice and some advice about phone sales and scripts. I can see the validity in the sales scripts right away. I’m familiar with word tracks, power words and mirroring your client to make them feel more at ease. NLP can be used to encourage a particular response, in this case a YES response to whatever we are selling.

Some ethics come into play here though, at what point do we cross the line where we are “tricking” a customer into becoming a buyer? Does the NLP speech pattern make someone do what they otherwise wouldn’t want to do? Will there be massive buyer’s remorse a few days after every sale? Is this sales skill, or is this manipulation? I describe Sales as having the ability to persuade and influence a purchase decision, and I think using the right words in conversation has a role to play in that.

I believe that words have power. I believe that a better phone sales script or a better presentation for any pitch will lead to better results. Furthermore, I believe that if you take those same exact words and change your pace and tone to match the situation your conversion numbers will improve dynamically. I believe your body language can influence how likable you are. I also believe that if you are a slime-ball and purposely sell Widgets that are over priced to people that don’t need them you probably shouldn’t learn these skills. I prefer my snail-oil salesmen to rely on old school tactics, but this is America and capitalism requires supply and demand. There are thousands of products available that are destructive to your home, life or the environment and people still buy them.  I’ve seen an Act by Darren Brown, (if you don’t know who this is go do your google search now http://derrenbrown.co.uk/the-core/ ),  and he’s also a mixture of persuasion and influence using some of these appear to be NLP techniques or very similar. He’s upfront about what he’s doing and it still works! He’s entertaining and I’d hate to see him as a salesman. I don’t think that NLP is a bad business practice but it can be used for evil instead of good. Don’t cross that line.

If you research NLP and decide to try some techniques, do it for the right reason. Do it because your client wants to make the right decision but is a little hesitant to do so for fear of making the wrong decision. Use NLP so that you get more thank you cards and verbal gratuities. Use NLP in a scenario where customers are appreciative that you helped them to make a great decision. Tell them what you are doing, tell them that you are going to help them make the right decision. That’s a good thing, Right?

 

52 Weeks of Book Reviews. Week # 9 – Go for No! Yes is the Destination, No is How You Get There by Richard Fenton & Andrea Waltz

KISS. Keep It Simple, Stupid. This book is a nice spin for the classic Hard Work Beats Talent when Talent doesn’t Work Hard. There is a giant fear of failure in most sales repsGoForNO and it limits the amount of risk that they will take. This is a classic mind flip that creates the scenario where NO is Good.

52 Weeks of Book Reviews. Week # 9 – Go for No! Yes is the Destination, No is How You Get There by Richard Fenton & Andrea Waltz

 

I’m a strong believer in the SweatAbility factor (Effort X Skill = Success) and typically in my own experience the hustlers are the ones that put in the strong effort. They work harder, longer and have strong visions of what they are working towards. Those guys are the ones that often get the trophy’s at the end of the month, but sometimes it’s someone who just has to struggle to stay at par. I try to take those guys and increase their skill level, I work on their closing skills, listening skills, mirroring skills and general sales I.Q. I stand by that assessment, if someone’s work ethic is already a 9 out 10 and I double their sales skill, they will double their income.

This book focuses more on the Effort piece of the puzzle, which is something the 10X Rule by Grant Cardone does as well, but I think this book might be more dangerous in some industries than in others. There is a message in the book that encourages massive prospecting, which I am on board with, but the book initially also seems to reward a low conversion ratio or at least it could be interpreted that way. The surface message would seem to just take massive leads and get through them and you’ll probably find a few “lay down” deals and out perform your competition by just sifting through your leads faster.

The hidden message is in the last chapter. The No’s that you get don’t all get thrown away. The same leads can and should be reused and in fact most customers will say No 5 times before saying Yes. That means that by prospecting more often and calling on your own sales leads multiple times you’ll increase the number of times you are told No, but eventually your conversion ratio of sales calls to confirmed clients will actually improve. Let’s face it, everyone you talk to buys from someone right? If you are persistent enough that person can be you.

Talk to more prospects. Get to the point. Don’t burn bridges. Follow up relentlessly. Ask for the business so you always know where you stand. You will both outwork AND out smart your competition by following these rules. The Author’s might disagree, but I think a salesman’s favorite word is still Yes, but I’ll concede that the second favorite word is No. Look for the No in every sales call and you won’t be running away from prospects with fear of rejection, you’ll wear it like a badge of honor on your way to the bank.

52 Weeks of Book Reviews. Week # 8 – Bulletproof Business: Protect Yourself Against The Competition by Ryan Stewman

 

There Bulletproofare only a few times while reading this that I remembered that this was a business book.  For the most part Ryan is just telling a story about how some interesting stuff happen in his life. It’s kind of like a train wreck in the sense that I just couldn’t help myself from looking at it but it made me squirm a few times and I felt bad for anyone caught in the wreck.

 

52 Weeks of Book Reviews. Week # 8 – Bulletproof Business: Protect Yourself Against The Competition by Ryan Stewman

 

Just because I forgot it was a business book a few times doesn’t mean that there weren’t valuable lessons to be learned. Ryan’s approach in this book is to help the reader learn from his mistakes. He’s taken the long way around and still ended up ahead of most people in the race for the biggest bank account balance. He’s taken some risks and enough have worked in his favor that he’s in a position today to continue to gain respect and offer advice. He’ll willingly tell you that his time and advice are worth a lot of money these days.

It’s hard to believe how many crooks are in this world and unfortunately salesmen make up more than their fair share of those white collar criminals. Salesmen are likable and they have the ability to craft a story that makes sense of any scenario, it’s no surprise that a lot of great salesmen have been caught in unfortunate circumstances. Grant Cardone openly talks about a partnership he once had where the partner and he split and he calls that partner a crook. We all know about the Wolf of Wall Street, AKA Jordan Belfort, and the things he did while in the midst of some great “sales”. It’s no surprise then that in the world of sales even great salespeople get sold on someone from time to time, we all want to believe. Ryan was sold on some business partners, he’s been sold on a few women, he was sold on the trappings of the white picket fence and the required role he was “supposed” to fill. He was sold on who he should be and then he tried to sell other people that dream too.

The worst part of being a salesman is trying to sell something you don’t believe in. Ryan talks about selling and training something in the insurance industry but he really wasn’t into it. He wasn’t sold on it. For the first 3 quarters of this book Ryan wasn’t sold on who he was and it manifested itself in insecurities and bad decisions. He couldn’t rise above the fray because he didn’t know who he was and had no idea how to get out. If you aren’t authentic to yourself  it’s hard for anyone else to buy into you.

From a technical standpoint Ryan isn’t exactly a wordsmith but he crafts a story that keeps you interested. He keenly advertises his services and asks for the business in the pages before, during and after the story. He ends his chapters with a quick teaser about the next chapter to keep you motivated to get through the whole thing.The paragraphs, pages and chapters are short and in the sales world we work with a ton of people with shorter attention spans. It’s not our fault, we just crave the action and we’d rather be talking to people and learning on the go than actually sitting down and doing the work. Ryan references this behavior in the book, but he knows his audience too. Ryan is 100% himself and that’s often in expressed in language that might be considered crude. I don’t speak the way he does, but I don’t judge him for it just like I don’t judge a New Jersey accent vs an English accent. The message is important and maybe his message will actually come across to more people in his terms than someone prim and proper who doesn’t have the ability to connect with most sales people.

As human’s we are all sculpted by our past. His has brought him to the point where he has firmly taken the bull by the horns and refuses to let the bull win. I admire his tenacity and effort. He talks about doing the work and I put Ryan in the category of DOER. He does stuff. Period. Most of us just talk about it, but it’s too much risk to put ourselves out there. Ryan put in the effort and now he’s got the skills, to have both is a sure fire way to gain success. Effort X Skill = Success.

If you walk a mile in another man’s shoes maybe you can take the short-cut that Ryan is offering. You can get a glimpse into his history and perhaps you can come to the same conclusions that he did. You are accountable for your own success and failure. If you fail and it was someone else’s fault, think again because it’s your fault that your fate was in someone else’s hands. Take control and raise the minimum expectations of your life.

You can start buy buying his book and checking out his website. Go ahead and and check him out at www.clyxo.com/closer.

(FULL DISCLOSURE- Ryan sent me a copy of his book for Free, but I’ve paid to see his video’s, listen to his podcasts and read his sales strategies. He didn’t ask me to review his book, I just happen to be a member of his Facebook group and I’m on his email mailing list.)

52 Weeks of Book Reviews. Week # 7 – The 10X Rule: The Only Difference Between Success and Failure – by Grant Cardone

10xruleI once had an English teacher inform me that in order for my audience to actually receive and retain any kind of message I would need to tell them what I’m about to tell them, then actually tell them and finally tell them what I just told them. I had to hear this several times before it actually sunk in. Go ahead and  re-read that now a few times to get it out of the way.

 

 52 Weeks of Book Reviews. Week # 7 – The 10X Rule: The Only Difference Between Success and Failure – by Grant Cardone

 

I find that the more I read these kinds of books the more that they blend together. If  you only worked harder and smarter than everyone else you’d be vastly more rewarded. That seems like basic common sense doesn’t it? The person that figures out a way to way to be more efficient and then ALSO out works you, well that person deserves massive success right?

Cardone talks a lot about the effort piece of the puzzle in this book, by the very title he wants you to work 10X more than the other person, but do it in the same amount of time everyone else has. It’s simple, yet tough to achieve otherwise there would be a ton of Grant Cardone clones running around. Well, there are probably a ton of Grant Cardone wannabe clones running around, but none have rivaled him yet today.  It’s easy to read the words and I can actually attest to the fact that doing just some of what Cardone talks about will change your life significantly. Why don’t more people take his advise at 100% or 1000% if we want to stick to the 10X rules?  I guess most of us just don’t want what he has bad enough, we are content to  keep the same social circle and status and we have adapted our lives to our income and tricked ourselves into thinking that’s all we need.  Most people earn what they need, not what they want.

Cardone goes strong in this book, but it’s palatable and not crass so it appeals to the masses. New salespeople and  those stuck in middle management for the past 20 years have all got a reason to read this book. The best part is that this guy really eats, sleeps and breathes what he preaches, he’s a product  of himself.   I’d have to imagine that he’s baffled that not everyone is as successful as he is. I truly believe that he intends to share every secret he has in the hopes that it helps the world and he can’t believe that the world is not literally knocking down his door for this info. It does seem that more and more of the world is taking notice.

Grant seems to write in a flurry, it’s well thought out but you can tell that he is a force to contend with and his willpower is a force to be reckoned with.  He says exactly what he means and then he tells you 29 more times because he’s passionate about success and what it takes to get there. It seems to be working. He 10X’d my English teacher, that’s for sure. Buy this book, but be warned, you’ll want to buy his other books and download his audio books and then watch him on Youtube and then go to his website and watch the 100’s of hours of video he has posted there. If you are going to pick a Mentor from afar, and basically that’s what you are doing when you choose to read a book like this you could do worse. If you go in though, be prepared to go all in, otherwise this is a useless addition to your book shelf. You buy this book to start the 10X system and way of life, not to pick up and put down again to get dusty.